Head of Marketing

Summary of my role:

Social media management and content creation
Website content creation and maintenance
LinkedIn campaigns and use of LinkedIn Sales Navigator for lead generation campaigns
Email campaigns using Mailchimp and a set mailing list
Event planning and execution, such as Re.Work exhibition for AI in Finance; a roundtable for Chartered Institute of Public Relations (CIPR); and the Global CIO Institute Innovators award (award won)
Multi-channel marketing strategy creation and execution — blogs, webinars, social media and articles
Managing partnerships, like with the University of Strathclyde on detecting hate speech using causal AI.
CRM set up and management using Zoho CRM

Main platforms used in this role

B2B Company LinkedIn page campaigns and management

I managed Cognino.ai’s LinkedIn for 3 years. During that time, we grew from 200 followers to over 2,000, through consistent content creation, regular posting and campaigns with top industry contacts.

I took an initiative to lead a global social media campaign, which gained traction by many stakeholders interested in this field. I managed and delivered an extensive website and social media update, allowing me to position Cognino on a global scale. Alongside this I frequently updated the Crunchbase account which led to an article being published by Forbes: ‘Top 25 Machine Learning Startups To Watch In 2021 Based On Crunchbase’. Click here to see the original LinkedIn post that reached over 10k impressions.

B2B Articles, Webinar Series and Events

All the content and articles, including a webinar series were created and moderated by myself. As part of the role I also organised a few events in the technology space. Below are some of the main highlights from Cognino.ai’s resources page.